Marketing to Mums is the world’s first podcast designed to help marketing professionals and business owners improve their communications and sales to Mums.
Recently our very own founder of Share the Dignity was featured on the podcast, speaking about Cause Marketing.
In the episode, Rochelle talks about how she harnessed the power of mothers to launch her charity, Share the Dignity, and distribute more than 1.5 million pads and tampons for homeless women in Australia. She shares with us three key ways Share the Dignity has been successful in creating a movement of mothers and why mums have respond to cause marketing efforts.
Listen to the episode here – https://marketingtomums.com.au/podcast/ep12_rochelle_courtenay_why_mums_respond_to_cause_marketing/
You can subscribe to Katrina’s podcast on iTunes, Stitcher and Spotify from her website.